Categorized as: Nonprofits

Your ‘Donate Now” button is not enough

After years of internal struggles with managers, marketers and IT departments, development teams have finally succeeded in achieving nearly universal placement of online donation buttons on nonprofit websites.

That’s the good news. The bad news is that online donation buttons are just one link in the chain of donor engagement, and for

Charities Need to Come Clean on Fundraising Costs

According to a recent article in the Chronicle of Philanthropy, more than one-fourth of charities that received $500,000 or more in gifts reported spending nothing on fundraising.

That’s right, nothing. Nada.

While there are lots of fol