Categorized as: Communications

Your ‘Donate Now” button is not enough

After years of internal struggles with managers, marketers and IT departments, development teams have finally succeeded in achieving nearly universal placement of online donation buttons on nonprofit websites.

That’s the good news. The bad news is that online donation buttons are just one link in the chain of donor engagement, and for

Collaboration with Wide Awake Films based on shared passion for telling compelling stories

I first met Wide Awake Films co-founders Ed Leydecker and Shane Seley in 2013 in connection with a client project for the Friends of Arrow Rock. The Friends were seeking to make a documentary about artist George Caleb Bingham, Arrow Rock’s favorite son. I searched nationwide for the best